Interesting. My guess would be that MSNBC has more loyal viewers.
MSNBC saw the smallest decreases of any network in total viewers. Year-to-year, MSNBC is down -6% in total viewers for both total day and primetime.
MSNBC was #3 in total day/demo viewers behind FNC and HLN. The channel was also #3 in total day/total viewers behind FNC and CNN. MSNBC topped CNN each hour between 6pm-12amET.
"Morning Joe" was the second most watched morning program in total viewers, but struggled in the demo averaging 115K, the fewest of the four.
(snip)
"The Ed Show" was one of the few cable news programs to grow in both total viewers (+25%) and demo viewers (+4%) year-to-year and was the number two program in its time slot. Also, the 5pmET "Hardball" topped "The Situation Room" for the first time in total viewers.
Both "Countdown" and "The Rachel Maddow Show" were down in the demo year-to-year, but Maddow's program did grow slightly (+2%) in total viewers. For the first time since 2000, MSNBC, which airs a replay of "Countdown," topped CNN at 10pmET in total viewers. MSNBC was also #2 in total viewers at 11pmET, which hasn't happened since Maddow's show premiered in 2008.
Though Olbermann's program saw year-to-year decreases (-13% total viewers/-30% demo), 8pmET "Countdown" moved back into the cable news top 10, finishing 10th among cable news programs in total viewers. "Maddow" was #11.
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